5 Things I wish I knew before starting my career in Corporate Communications
Do you remember the last time you stepped into an office, feeling like you had it all figured out? I certainly do. Fresh out of university, armed with my Masters degree in Strategic Marketing and a head full of ideas, I was ready to conquer the corporate communications world. Little did I know that there were crucial lessons awaiting my arrival on this rollercoaster of a journey. If you're considering a career in corporate communications or are already on this path, buckle up!
Here are five things I wish I knew before embarking on my journey:
1. It's All About Adaptability
One of the first things I learned in corporate communications is that adaptability is your secret weapon. The corporate landscape is in a constant state of flux, and the ability to pivot, adjust, and learn quickly is invaluable. Whether you're dealing with a crisis, a change in company strategy, or the constant changes in social media, staying nimble and open to new ideas is key.
In my early days, I had a rigid mindset about how communications should work. But, in reality, being adaptable allows you to respond effectively to the ever-changing needs and expectations of both your organization and its audience.
2. Building Relationships is Non-Negotiable
Communication isn't just about crafting messages; it's about building relationships. In the world of corporate communications, your success is deeply intertwined with your ability to connect with people. This includes colleagues, superiors, clients, and stakeholders. Building strong relationships can make or break your career.
Invest time in networking, understand the power dynamics within your organization, and cultivate your emotional intelligence. The more you understand the people you work with, the better you can tailor your communications to resonate with them.
3. The Power of Data
Whether you want to admit it or not, data is the chief cook and bottle washer in the field of communications. It reigns supreme. Having an understanding of the metrics behind your communications efforts is important. Data-driven decisions can take your strategies to the next level. I wish I had recognized this earlier in my career.
Learn how to analyze data, whether it's website traffic, social media engagement, or email campaign performance. Utilize these insights to refine your messaging and prove the impact of your efforts to higher-ups.
4. Crisis Communication is Inevitable
In Corporate communications, crises are bound to happen. Whether it's a product recall, a PR nightmare, or an unforeseen disaster, you must be prepared to navigate these stormy waters. Being proactive and having a crisis communication plan in place can make all the difference in preserving your organization's reputation.
Develop your crisis communication skills, stay calm under pressure, and remember that transparency and honesty are your best allies during a crisis.
5. Continuous Learning is a Must
You do NOT know everything. Let me say that again…You do NOT know everything. One thing’s for certain in the field of communications; things will change and evolve sometimes before you can even get the hang of recently released tool or way of engaging with your audience. New platforms, technologies, and trends emerge regularly. To stay competitive and relevant, commit to lifelong learning.
Attend workshops, conferences, and webinars. Follow industry blogs and thought leaders on social media. Stay up-to-date with the latest tools and technologies that can enhance your communication efforts.
A career in corporate communications is a thrilling and dynamic journey filled with learning opportunities. Embrace adaptability, prioritize relationship-building, harness the power of data, prepare for crises, and commit to continuous learning. These five lessons have been instrumental in shaping my career, and I hope they guide you as you embark on your own exciting path in corporate communications.
Remember, the corporate communications landscape may be ever-changing, but armed with these insights, you'll be better prepared to navigate its twists and turns, and ultimately, to succeed in this rewarding field.